BREITLING TAKES ITS LOFT BOUTIQUE DESIGN TO NEW HEIGHTS IN SYDNEY’S INNER WEST
IN PARTNERSHIP WITH GREGORY JEWELLERS
Introducing the new Breitling Boutique in Burwood. Signalling a new era of luxury for Sydney’s Inner West, leading Swiss watchmaker Breitling has proudly opened the doors to its newest Australian boutique in Burwood.
Reflecting the brand’s signature industrial-loft concept, the 33 square-meter retail space is designed to incorporate the brand’s long impressive heritage with a relaxed and inclusive retail experience. Customers can step inside, and try on their pick of Breitling’s complete watch collection. Found on the first floor of Westfield Burwood Shopping Centre, the loft brings with it high ceilings, striking decor and bespoke furniture characterized by mid-twentieth-century industrial buildings, where Inner West residents can shop in a relaxed and stylish environment that recreates a welcoming atmosphere. Caveat: it may be a lot cooler than your own home!
In a first for both brands, the boutique will be managed by Gregory Jewellers whose unwavering commitment to exquisite craftsmanship and excellence in customer service spanning over 55 years, has seen the retailer become a leading agent for the world's most coveted timepieces, including Breitling.
The Breitling Boutique in Burwood is Breitling’s third Boutique in Australia and heralds an exciting new period of growth for the brand as it expands its retail footprint across the region, with further Boutique openings scheduled for Adelaide, Melbourne, Brisbane, and Perth in the coming 18 months.
“Breitling’s retail expansion aims to bring the full Breitling experience to as many brand fans (and soon-to-be-fans) as possible across Australia. We are immensely proud of the work Gregory Jewellers has done to develop the Breitling brand across suburban Sydney and the opening of the Breitling Boutique Burwood marks an exciting new chapter in the 22-year partnership between our two great brands” said Breitling Oceania Managing Director, Christopher Leigh.
“We’ve always taken pride in being a heritage-rich, local label, and feel strongly about bringing our craftsmanship and destination for luxury to a broader audience. This new dawn and strengthening of our partnership with Breitling not only epitomise our synergy as brands but reflects our shared commitment to drive unparalleled customer experiences” said Edward and Helen Gregory, Co-CEOs of Gregory Jewellers.
The Breitling Boutique Burwood opened on 14th October 2023.
Breitling Boutique Burwood
Level 1, Westfield Burwood
100 Burwood Rd, Burwood NSW 2134
02 8935 1690
Gregory Jewellers
Gregory Jewellers is one of Australia’s leading prestige jewellery retailers, whose reputation is built on quality, craftsmanship, exclusivity, and excellence in service. Founded in 1967 by the Gregory family, the company has remained family owned and operated for over 50 years. The current Co-Chief Executive Officers Edward Gregory and Helen Gregory are the second generation at the helm of Gregory Jewellers, as children of two of the company’s original founders, Lahdo and Christopher Gregory.
Today, Gregory Jewellers continues to set the standard for quality diamonds and has proudly become one of Australia’s leading high-end jewellery retailers. Alongside the Gregory Family’s focus on Fine Jewellery, Gregory Jewellers are leading agents for luxury watch brands including Breitling, Gucci, Garmin, IWC Schaffhausen, Longines, Montblanc, Oris, Panerai, Rado, Raymond Weil, Seiko, TAG Heuer, Tissot, Tudor and Zenith.
Breitling
Founded in 1884, Breitling is a leading Swiss watchmaker. The innovative company invented the modern chronograph and pioneered the navigational tool watch. Today, it’s still breaking new ground as a casual, inclusive, and sustainable luxury brand with more than 200 industrial-loft-inspired retail locations around the world.
Breitling’s collections centre around air, land, and sea pursuits, all captured in the brand’s unmistakable modern-retro style. The exceptional quality of every watch movement is confirmed by its status as a COSC-certified chronometer, and the brand remains one of only a handful of independent watchmakers to produce its own manufacture calibres. Combining classic watchmaking with the latest innovations, Breitling is both a company with history and one that’s ahead of its time.
Shannon Muscolino