Ardent Fuels Rapid Growth with Key Talent Acquisitions and Expansive Client Wins in Q1 FY24
Full-service marketing agency Ardent has continued to expand its Sydney team and client portfolio in the first quarter of the financial year, cementing the agency’s position as one of the fastest-growing full-service agencies in Australia.
Continuing a trajectory of impressive growth this year, North Sydney-based full-service marketing agency, Ardent is thrilled to announce several strategic talent acquisitions and new client partnerships to mark the first quarter of the new financial year.
Since July, Ardent has proudly secured new cross-vertical partnerships with boxed mattress e-commerce brand, 10:PM, revolutionary Australian medical technology company, SYMBX Biome, and modular pool specialists, Affordable Pools. New website project acquisitions for world-leading biotechnology and life science consulting firm, Biointelect, leading global business content hub World of Business Ideas (WOBI), and Heartkids, the only Australian not-for-profit organisation dedicated to supporting families impacted by Childhood onset Heart Disease (CoHD), have also fuelled Ardent’s team growth.
New hires within the skilfully diverse Ardent team include Adrian Wang as Digital Designer, Mark Kratochvill as Digital Strategy Manager, Patricio Churruarin as Paid Social Manager and Kerry-Ann Henrico as Public Relations Account Manager. With the strategic acquisition of new talent, Ardent has propelled the agency’s focus on delivering in-house full-service capabilities and meeting the needs of partners, resulting in an 83 per cent increase in the overall agency headcount year on year.
Speaking to the agency’s impressive progression, Ardent Managing Director, Danny Massa said:
“We passionately believe our role is to act as an extension of our partner's team. We work collaboratively to navigate the ever-evolving marketing landscape together and have always channelled our efforts into providing holistic marketing support to scale our partner’s growth.”
He continues, “This is why we place such emphasis on ensuring each hire within our Ardent team not only brings exceptional value to the agency but more importantly, to our partners. Alongside the existing wealth of knowledge and talents among our team, Adrian, Mark, Patricio, and Kerry-Ann, bring us closer to our mission to ignite marketing innovation and be instrumental in the success of our partners.”
Joining the Ardent team in the newly created role of Digital Designer, Adrian Wang will lend his creative flair to Ardent’s upcoming website design and development projects for Biointelect, WOBI, and Heartkids. With an impressive background spanning animation, graphic design, and application and web development design, Adrian’s expertise bolsters the creative services offered for Ardent’s new and existing partners.
Ardent’s paid performance team is strengthened by the hires of two senior managers Mark Kratochvill and Patricio Churruarin. Mark possesses nearly a decade of specialist experience in programmatic advertising, paid search advertising, website measurement, conversion tracking, and attribution modelling, enhancing Ardent's data-driven approach to existing and new paid media client’s SYMBX Biome, 10:PM, and Affordable Pools.
Patricio brings over three years of experience in e-commerce and lead generation, leveraging platforms Meta, TikTok, and Pinterest to drive revenue and optimise paid social campaign performance for Ardent's diverse client base. Kerry-Ann joins Ardent’s Public Relations and Communications team which has doubled in size since the beginning of 2023.
As Ardent’s growth continues, the agency remains committed to providing a holistic 360-degree marketing strategy tailored to each client's unique needs. With an ethos for innovation and passion for more, Danny attributes the success of the agency to its ingrained, integrated full-service approach:
He said, "Ardent’s expertise lies in developing and executing a holistic 360-degree marketing strategy using in-house teams to scale business growth through agility and transparency. We are not just a service provider; we are partners in success, driving transformative change for our partners with results that matter."
Among Ardent’s current clients are a diverse mix of Australian and International businesses and not-for-profits including Whiddon, Best Gift Group, Gregory Jewellers, Raymond Weil, Rado, Catholic Healthcare, Pallion brands including ABC Bullion and Custodian Vaults, WOBI, World Business Forum – New York, Sydney, and Singapore, Megasealed, Howards Storage World, TradieSpec, Loreto Normanhurst and Loreto College Marryatville.
About Ardent
Ardent is a boutique full-service marketing agency with passion.
Founded in 2016 on the ethos of innovation and with a passion for more, it is by no coincidence that Ardent was chosen for the agency's name. Ardent Founder and Managing Director, Danny Massa, channelled his decades of experience working across mainstream media into an agency that did away with inefficiencies and sticking to the status quo to instead deliver results that matter.
And the Ardent approach is working.
Today, Ardent is one of the fastest-growing full-service marketing agencies in Australia. On a mission to ignite marketing innovation and be instrumental in the success of its partners, Ardent’s expertise lies in developing and executing a holistic 360-degree marketing strategy using in-house teams to scale our partner's business growth through agility and transparency. We've proudly helped our clients grow exponentially and expand into national powerhouses.
Shannon Muscolino